How to Recognize Your Ideal Market

You are already doing business with a certain group of customers who find what you offer to be satisfactory. When trying to gain more new customers, it would make your job much easier if you try and be aware of 'why' your current customers do business with you and 'what' customer-types are they.

Think about your model customer. If you could make a wish and summon up a snapshot of the ideal customer for the type of product or service these customers are buying, what would that snapshot look like?

Some questions to ask...

  • Would they have a certain level of income?
  • What profession would they have?
  • Would where they live or what they drive be important? Would gender be important or how many kids they have? Would marital status figure into your equation? How about professional ranking: would this customer be of managerial status or lower level employee? The list goes on.

Now ask yourself with what type of customer do you desire to do more business?

Is it more customers like your current customer base?

Or would you like more customers like your model customer snapshot? Are these customers one in the same? Perhaps they are or perhaps not. Do you feel a need to raise the bar on your current customer base? Or are you fully pleased with the customer types you have but only want to acquire more of them?

Keeping this desired customer-type in mind, how can you gain access to this audience?

That is, how can you reach them with your message in an efficient and cost-effective way?

Do they read specific types of publications, listen to or watch specific radio or television stations? Do they subscribe or access any specific web sites or internet applications?

Can they be reached successfully by email or snail mail, flyers or newspaper? Perhaps directly telephoning them is most effective. Whatever the means you decide on are there accessible lists bearing the necessary contact information so you can actually make contact?

Next be aware of how knowledgeable this target audience is regarding the product or service you offer. Will it take considerable time in educating them and getting them being ready to make a well-informed decision? Or are they already familiar enough with the features of your product or service? Are they confident about the benefits they will receive from your product or service?

Finally, ask yourself what this target audience should be aware of or knowledgeable about in order to make a positive purchasing decision? Do you have the required skill set or knowledge base to help them reach this decision? If you don't, do you know what it would take for you to acquire this necessary ability?

Take the time to write out a list of questions that will help you identify, find and attract more Dream Customers to your bar Business.

To learn more on how to attract dream customers to your bar Business; Please see "The bar Business Marketing System for Radical Results"